24 Feb 2016
The Yankees are taking a lot of heat for getting rid of print-at-home tickets this season. Part of that is because of the terrible optics of the deal- more on that in a minute. Part of it is because of the absurd defense they have used for the idea- more on that too. But overall, this is a good idea. In fact, I would say the idea hasn’t gone far enough. They should get rid of all physical tickets.
Physical tickets were a necessary evil for years, but they are obsolete in the 21st century with the advent of the cell phone. Between smart phones and basic cell phones, the technology exists to get rid of paper tickets entirely. Just like airlines have, stadiums can provide apps with barcodes for people to get into games. And if someone doesn’t have a smart phone, how about a text message with a unique string of characters to allow entry at some sort of kiosk? With a little thought and planning, teams could easily get rid of physical tickets.
And that would be a good thing because it would eliminate the easiest way for people to defraud potential buyers- scalping fake tickets. With the printing capabilities out there today, people can easily create very authentic looking fake tickets at home and scalp them outside a stadium easily. Here’s an example from 2015 in Indianapolis. Eliminating this kind of fraud is a worthy idea.
But the Yankees have done a terrible job of making the case for it. For one thing, the crackdown on paper tickets appears to be an attempt to stop reselling of tickets on Stub Hub. The Yankees have opened their own ticket exchange and they don’t want Stub Hub taking away from that action. They can pretend otherwise, but that is the real reason they don’t want print-at-home tickets.
And they should stop with their bizarre defense that this has something to do with the free market. A free market is one without regulation, yet getting rid of print-at-home tickets is obviously a regulation. Furthermore, baseball is rife with violations of the free market. The Yankees Ticket Exchange sets a minimum price floor for tickets where a free market would allow supply and demand to determine prices. MLB allows teams to have geographic monopolies where a free market would never allow that. I could go on and on, the point is there is nothing close a free market in baseball.
So get rid of the paper tickets, but work with all secondary markets to figure out how. That’s a win-win for everyone.